Why Your Small Business Actually Needs a Website
The number of consumers who look up local business online has soared by nearly 100%. If you want them to choose you, first, they must find your website. You can be all over social media, but nothing shows professionalism better than a professionally designed website.
If you’re not convinced you need a website for your small business, consider the following:
More than a fourth of consumers would rather only deal with businesses that have a website.
Remember, we live in the digital age, and Americans spend an average of 23.6 hours online weekly, and up to five hours daily on their mobile phones. Web presence is expected of every company these days, and those that don’t have a website are usually viewed as less professional.
People are looking for you online.
Among the benefits of having a small business website is being where consumers are. Companies that do have search engine optimized websites have them for several reasons as well. For one, 97% of people go online to search for a local business, and 93 percent of online experiences start with a search engine. Google hosts around 3.5 billion searches on a daily basis, and this very moment, there’s likely someone local who’s looking for a product or service you offer. Don’t let your competitor with a website beat you to their business.
Most consumers depend on websites to look for and engage with businesses.
Aside from the fact that around 63% of consumers use websites to look for and engage with businesses, 93% of them also start with a search engine. What’s more, consumers often consider three sources before making a purchase decision, and 30% of them will automatically remove a business from their list simply because they have no website.
Digital content has a way with commercial transactions.
When companies don’t have a website, they often say it’s because their industry isn’t online anyway. But 75% of B2B buyers say their buying decisions are significantly affected by website digital content, and 62% also say they may make a final decision to make or not make a purchase based on such content alone.
About 75% of consumers admit to assessing a business’ credibility on account of its website design.
Believe it or not, a business with a website tends to be trusted more than one without. Before engaging with a business, people will of course want to know if it’s trustworthy, and a website is the easiest place for them to check. Then again, not all websites are created equal. A poor design can be counterproductive, so choose your web developer.